Standing still is not an option!
Thursday, June 22nd 1:00 – 6:30pm
Digital Transformation in the Enterprise is one of the most pertinent topics for CIO’s, CMO’s, and CDO’s across the globe. Although few actually agree on what it is, Digital Transformation is essentially about establishing new relationships with your customers, employees, and other stakeholders in your business, and giving them the platforms, tools, and opportunities to achieve their desired outcomes.
More Than a Buzzword
Digital Transformation is one of the most pertinent topics for CIO’s, CMO’s, CDO’s and management leadership across the globe. Digital Transformation is essentially about establishing new relationships with your customers, employees, and other stakeholders in your business, and giving them the platforms, tools, and opportunities to achieve their desired outcomes.
If you’re not evolving digitally, chances are you are falling behind your competitors.
Join AAJ Technologies for an afternoon of Digital Transformation talk around how to re-establish and redefine the relationship between your business and your users, clients, customers, employees, partners and vendors. Truly understanding what it is your users are looking to purchase or do is core to Digital Transformation.
Learn from an incredible lineup of nationally recognized speakers as we take participants through an approach for Digital Transformation that brings IT, Marketing, and other business silos together, all focused on your customers, stakeholders, and your business.
- Understand what Digital Transformation is, what it isn’t, and how to tell the difference
- Discover methods used by organizations like yours that transformed their businesses after approaching the Digital Transformation divide, and successfully crossing over
- Take away valuable strategies and practical advice you can apply immediately within your organization
- Interact and network with other professionals who are facing similar issues
- Improve the current way you use digital transformation in order to help transform how you do business with your users and consumers
- Understand how to use the five pillars: Customer, Employees, Operations, Product, and Data.
Author, “The Digital Transformation Playbook”
“The Digital Transformation Playbook: Rethink Your Business for the Digital Age”
David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (April 2016).
At Columbia Business School, David teaches global executives as the faculty director of programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in-store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co-host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.
Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Unilever, Toyota, Movado, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint-Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.
Rogers delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, is a board member of the Marketing Hall of Fame, and is President-elect of the NY American Marketing Association.
David tweets at twitter.com/david_rogers and blogs atwww.davidrogers.biz. David is also a composer and musician whose music “Rhythmically vital!” – The New York Times) has been heard from jazz clubs to Carnegie Hall.
Lead Instigator Worldwide Innovation, Pfizer
“Power to the People: The Role of Humans in Corporate Innovation”
Vice President Research, Econsultancy
“Fear Kills Transformation – Overcoming the Human Resistance to Change”
Stefan Tornquist is Vice President, Research for Econsultancy, a publisher of research and best practice information, with 200,000 global subscribers and offices in London, New York and Singapore.
Stefan is an experienced entrepreneur and researcher into digital marketing and business and has authored over 100 studies into a wide range of online marketing tactics, including many commissioned by leading technology companies, including Adobe, Google, IBM and Microsoft.
He is frequently quoted in the trade, business and mainstream press. His commentary features in the Wall St. Journal, Business Week, AdAge and many other publications. He’s been a guest on CNBC’s Street Signs and multiple NPR programs. Stefan maintains an active speaking schedule and has been a featured or keynote speaker at many corporate and industry events, as well as hundreds of webinars and virtual events. He’s a member of the Internet Oldtimers Foundation and serves on its Membership Board.
Director of Healthcare & Pharmaceutical Mgmt. Program, Columbia Business School
“Moving Beyond the Digital Health Hype and into Real-World Practice”
Bunny is the Director of the Healthcare and Pharmaceutical Management Program at Columbia Business School, where she handles a variety of strategic, curricular, and industry outreach initiatives, working closely with students, faculty and staff members, and alumni.
She is also the co-founder and president of NYC Health Business Leaders (NYCHBL), a professional community dedicated to building a healthcare ecosystem in the New York region. The organization fosters collaboration across sectors and brings together the best minds to discuss important issues and spur innovation. NYCHBL holds quarterly events on cutting-edge topics and counts nearly 3,000 senior executives within its network.
Prior to Columbia, Bunny ran Ellerin Health Media to help clients solve business challenges with market entry, product strategy, brand development and strategic communications. From 2005-2010, she was Managing Director of InterbrandHealth, a leading global brand consultancy that is part of Omnicom, where she led the Research and Analytics division and spearheaded the firm’s efforts in the digital arena.
Earlier in her career, Bunny worked with a number of venture-backed healthcare companies. As Executive Vice President of Clinsights, she launched and managed TCTMD for interventional cardiologists and vascular surgeons as well as the development of online post-market (Phase IV) clinical registries for medical device companies. From 1995-2000, she worked in physician practice management, first as Director of Operations for Advanced Health Corporation and then as Vice President at Vivra Specialty Partners. In both roles, she worked with doctors to help them assume and manage risk.
Bunny sits on the board of The Fund for Public Health NYC, an independent, nonprofit organization that connects the NYC Health Department with public and private sector partners to build public health programs that make our city healthier and safer. She also serves as an advisor to several private, venture-backed companies including Context Matters, Vitalis, and Metamason.
Bunny received a BA in Political Science from Columbia University and an MBA from Harvard Business School. Shortly after graduation from HBS, she founded the Harvard Business School Healthcare Alumni Association, which she built into one of the largest alumni organizations at HBS. The Ellerin Alumni Achievement Award was created to commemorate Bunny’s role in forming and leading the organization and is given to an outstanding leader annually at the HBSHAA Annual Conference.
Founding Partner, Tricycle Studios
“Alternative Storytelling To Drive Revenue”
VP, Digital Transformation, AAJ Technologies
“Setting the Digital Transformation Stage”
1:00 – 1:30 Registration, Coffee, and Networking
1:30 – 2:00 Opening Remarks and Interactive Activity – Murray Izenwasser, AAJ VP Digital Transformation – “Setting the Digital Transformation Stage”
2:00 – 2:30 Randy Rosenthal, Founding Partner, Tricycle Studios – “Alternative Storytelling To Drive Revenue”
2:30 – 3:00 David Rogers, Author of “The Digital Transformation Playbook” – “The Digital Transformation Playbook: Rethink Your Business for the Digital Age”
3:15 – 3:45 Stefan Tornquist, VP Research, Econsultancy – “Fear Kills Transformation – Overcoming the Human Resistance to Change”
3:45 – 4:15 Bunny Ellerin, Professor, Columbia Business School – “Moving Beyond the Digital Health Hype and into Real-World Practice”
4:15 – 5:00 Cal Austin, Lead Instigator Global Innovation, Pfizer – “Power to the People: The Role of Humans in Corporate Innovation”
5:00 – 5:30 Panel with the Speakers – Discussing Your Top Digital Transformation Concerns
5:30 – 6:30 Networking and Happy Hour – Complimentary drinks, appetizers and socializing