How to spend $300

The other day Dirk (a client) asked me if he should spend $300 to place an ad in the local community magazine.  Now, it’s only $300 but this kind of thoughtless marketing really is wasteful.  I’m not suggesting that advertising in community magazines is a bad idea, in fact it might be the perfect place if you’re a handyman.  But Dirk isn’t a handyman as his wife Julie will attest.  Dirk runs a successful business consultancy and even though many of Dirk’s clients live in the neighborhood serviced by the magazine, after a bit of strategic thinking, we decided he would be better served by buying a 3 month banner ad campaign on the local Chamber of Commerce website.

Whenever you’re thinking about spending marketing dollars ask yourself these questions:

1. What do I hope to achieve
2. Who is my target audience
3. How much can I afford to spend
4. How long should I sustain the effort
5. How will I measure the results

You’ll be surprised at what you discover and if you’re not sure of the answers or where they are taking you, talk to your marketing buddy – he’ll straighten you out.

About Me

I'm Steve, the founder of E2Marketing and I work hard every day to ensure our customers receive the best experience from their websites and marketing services. When I'm not at my desk working. I can be found on my bike cycling around South Florida, thinking about work.

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