According to Moore’s Law, a principle upheld by INTEL, the number of transistors that can fit on a silicon chip doubles every 2 years.
If this axiom is true for microprocessors, it’s doubly true for software and websites. Software is advancing at an alarming rate and new developments in browsers, web-technologies, and CMS’ means easier and better ways to bring new and exciting experiences to web visitors. So ask yourself “How Old Is Your Website”.
Related article: 5 Web Technologies you cannot ignore in 2014
But what if your website is a couple of years old? Well in web years it’s ancient – think about it, in the past 2 years, we’ve seen incredible advances in software and hardware all offering refreshing new interfaces and UX (user experience). So, if your website is even a couple of years old it’s well overdue for an overhaul.
Overhaulin’ Your Website
If your website was built using a CMS like WordPress, getting a new look and feel is not such a big deal. This is because, with a CMS, the data and the design are somewhat separate.
Related article: Why use a CMS
This usually means that a WordPress professional can add a new and updated Theme to your website giving it a fresh new look without losing all the content you have spent years developing.
Review your Call to Action
On each of your website’s pages, do you have a clear next step? Maybe it is to pick up the phone and place a call, perhaps it is to buy a product or fill out a contact form? Make sure there is something the user can do next. Sometimes it’s as simple as making sure your phone number and address are visible and easy to access
Add Mobile Support to Your Website
Today, more than 65% of your website traffic is probably coming from mobile devices – sure your website will probable display on your visitor’s phone but all that scrolling and pinching is not welcome anymore. What you need a website that will work equally well on a phone as it does on a desktop. We use responsive design to achieve this, it works really great and you get a website that’s optimized to run on laptops, tablets, and phones.
Related article: Why you should consider responsive web design
Add Social Share options
Unless you’ve been living in a cave, you’ll understand the importance of sharing your content to multiple social channels. This can be a cumbersome prospect unless you have a simple automated solution. Also, make sure your visitors can easily share your content on their social channels.
Get Google Analytics
Google Analytics is such a useful tool that will literally change the way you look at your website. It will tell you exactly how many visitors you are getting, what they are looking at, and for how long. In addition you can set alerts to advise you when certain conditions are met, for example when web visitors reach over 500 per day.
Steve Earle is Principal at E2Marketing and works diligently to support the South Florida Technology Community by providing quality integrated marketing solutions that will make you a marketing genius.
For more information about Marketing Machines and WordPress websites please contact [email protected]