Seriously, a OnePage website?
There are many situations in which a single page website is preferable (and more beneficial) than a traditional multi-page solution. As WordPress consultants, it’s easy to get wrapped up in what we can do as opposed to what’s needed. This is where listening to the clients requirements becomes really important.
Cyber Security for People
Cyber security is a hot-ticket item and for good reason; every device connected to the public Internet is vulnerable to attack by hackers. How can you protect yourself and your family from cyber attacks? For the purposes of this article, lets separate your cyber vulnerability into 3 categories.
WordPress 4.0 released – Should You Care?
WordPress 4 codenamed ‘Benny’, after big band leader Benny Goodman, is now available – but why should you care? Having worked in the software industry since 1982, nothing is more wildly anticipated than new releases of software we rely on daily. Going back through the decades, I can offer some really interesting examples:- MS-DOS 4.0, AT&T UNIX SystemVR4.2, Windows 3.11, Windows 95, SCO Open Server 5. What made these releases standout is that they offered significant departure from the past development branch, bringing not only a new set of possibilities to developers but a better experience for the end-user.
Faceted Search for your WordPress Website
Facet search – made popular by sites like Amazon.com and eBay.com – is a tried and tested method of easily getting users directly to the content they need by giving them a sidebar full of separate “facets” to narrow their search by. This strategy delivers strong results for eCommerce sites, but it can be used for organizing any type of content.
Low self esteem? You better not read this.
Marketing 101 Perception is reality--If we think something is great, it is. Everyone following our page has something to sell, whether it's a product or an image. Image is how other people, like customers or employers, perceive us, image is important because like it...
What’s driving this website traffic?
If you look closely at the graphic, you'll see that this site gets between 200 to 400 hits every Tuesday--but why? The reason is because that's when their email newsletter is published. Yes email newsletter. The newsletter is structured to have lot's of link backs to...
The Most Important Decision You’ll Ever Make
The most important decision you'll ever make regarding your website could very well be the one you will never think about. I am of course referring to your choice of web hosting. In a world where hosting is considered a commodity, we often see hosting providers...
Marketing Your Blog
Last time we discussed some simple platforms that you can use to start a blog--you did start a blog right. We also discussed why you might go to such lengths and what benefit it would bring your clients. This week I want to discuss several effective ways of marketing...
How to Start a blog
Perhaps we should ask "Why start a blog" before we get into the details of how to start a blog. There are many reasons to start a blog, for some it's money--you can certainly make money with a successful blog if you're willing to put in the work--but for most,...
Boost your Marketing ROI with Automatic eMail from E2Marketing
If you send email on a regular basis then you should consider switching to Automatic eMail from E2Marketing. With Automatic eMail, you spend more time developing focused content for your subscribers and less time on the process of building a newsletter. Email is a...
4 Reasons why SEM is better than SEO
What SEO is justifiably famous for is its ability to convince the search engines--the algorithms that index your website--that your webpage is the most relevant one for the keywords being searched. For years, strong SEO has been every marketer's go-to tactic. But even...
WordPress For Dummies at ITPalooza – What To Expect
Okay, it's not really for dummies, it's more for the curious and those wanting to take their first steps into blogging on WordPress.com or managing self-hosted WordPress sites. Please Join me and the other inquisitive explorers in room 3028 at 3:00pm. You can register...