Three Digital Signage Wishes

My Three Digital Signage Wishes for 2012 1. Sell hard financial benefits: In order to see the digital signage sector continue to grow the community need to work at reducing the cost of ownership (TCO), improving the return on investment (ROI) and simplifying the...

Marketing 101 for Technology Geeks

I Recently attended the South Florida Code Camp which is a free Geek Fest organized by Florida.net and was held this year at NSU.  The event attracted more that 1000 participants who had the opportunity to hear 78 highly regarded industry expert who presented software...

Prime Time for Social Media Marketing

The other day my friend Ernie bought a new bicycle carrying rack for his car.  He shopped the usual Internet suspects but bought the rack from a company that had a video review of the rack showing how easy it is to install and use. As if confirmation of what I already...

Why you should use QR codes

If you’re in marketing chances are you know what QR codes are.  QR codes are high-contrast images that can be scanned by smart-phones and other devices and can direct a smart-phone scanner app to a website or other resource. This is incredibly useful in all...

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