by Steve Earle | Nov 28, 2010 | World Have Your Say
This is really a difficult question to answer given the volume of work that abounds on the subject and the number of companies and websites offering advice (paid and free) on the topic. So let’s ask some different questions: Will a poor resume get me...
by Steve Earle | Nov 6, 2010 | World Have Your Say
A lot of people involved in Internet and social media marketing don’t understand how the network they are using really operates – and that’s ok. But if you’re interested, here’s a break-down of some of the main parts –...
by Steve Earle | Nov 2, 2010 | World Have Your Say
The other day Dirk (a client) asked me if he should spend $300 to place an ad in the local community magazine. Now, it’s only $300 but this kind of thoughtless marketing really is wasteful. I’m not suggesting that advertising in community magazines is a...
by Steve Earle | Oct 20, 2010 | World Have Your Say
Video marketing delivers complex content in an informative and entertaining way. The multimedia nature of video makes it more engaging than regular text-based communications. Even the addition of dramatic images cannot compete with a well produced video experience. ...
by Steve Earle | Oct 14, 2010 | World Have Your Say
Before we get into that, consider this: If you want to grow your business, you really only have 2 choices – sell more stuff to the same customers -or- get more customers. Improving your sales team won’t necessarily grow your business – it just means...
by Steve Earle | Oct 11, 2010 | World Have Your Say
After several years of avoiding my phone bill – what you don’t know can’t hurt you (right!) – I was forced to take a look following a barrage of marketing material from Vonage. What I found was not only a revelation but a complete shock. I...
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