The other day my friend Ernie bought a new bicycle carrying rack for his car.  He shopped the usual Internet suspects but bought the rack from a company that had a video review of the rack showing how easy it is to install and use. As if confirmation of what I already...

This is really a difficult question to answer given the volume of work that abounds on the subject and the number of companies and websites offering advice (paid and free) on the topic.  So let's ask some different questions: Will a poor resume get me disqualified -...

A lot of people involved in Internet and social media marketing don't understand how the network they are using really operates - and that's ok.  But if you're interested, here's a break-down of some of the main parts - there's much more to it than this but these are...

The other day Dirk (a client) asked me if he should spend $300 to place an ad in the local community magazine.  Now, it's only $300 but this kind of thoughtless marketing really is wasteful.  I'm not suggesting that advertising in community magazines is a bad idea, in...

Video marketing delivers complex content in an informative and entertaining way.  The multimedia nature of video makes it more engaging than regular text-based communications.  Even the addition of dramatic images cannot compete with a well produced video experience. ...

Before we get into that, consider this:  If you want to grow your business, you really only have 2 choices - sell more stuff to the same customers -or- get more customers. Improving your sales team won't necessarily grow your business - it just means you'll close more...

After several years of avoiding my phone bill - what you don't know can't hurt you (right!) - I was forced to take a look following a barrage of marketing material from Vonage.   What I found was not only a revelation but a complete shock.  I won't bore you with the...

I'm a pretty good cyclist - and I like to get out there whenever I get a chance.  That tends to be at rather odd times, so I miss the regulars who ride according to a strict time regiment.  The upside is that I meet an eclectic assortment of riders, who, like me are...